Your sales reps sell everything. Except the service with the highest margin.
They don't avoid the difficult client: they avoid the one service they can't explain in a call. Now they open it in one click.
The most valuable item in the catalog, locked in a safe.
Cyberangels sells and manages networks, licenses and connectivity for other companies. In its catalog, cybersecurity services are the products with the highest margin and the highest retention. Technicians regularly produced reports of over 40 pages, dense with technical findings. Solid work.
The problem is that report reached the sales rep, not the technician. Without deep technical skills, the rep couldn't understand it or explain it to the client in simple terms. So, on the call, he avoided the topic of security altogether, and the company lost thousands of euros of margin on every deal, despite already having all the data at hand to close it.
On the left, the data the technician finds complete. On the right, the sentence the rep should say to the client, and can't find. No one had ever built the bridge between the two.
A salesperson doesn't become an analyst with a course.
Cyberangels had tried training reps on cybersecurity: months of courses, with no practical skills to use on the phone. It had also tried having a technician join the call: expensive, not scalable, and the technician spoke a language too complex for the client. In both cases the technical report stayed a document to deliver, not a tool to close the sale: and security stayed out of the deal.
A sales script, generated in one click.
The software connects to the technical assessments and turns them into a concise sales brief, ready before the call: the most urgent risks translated into impact for the client, the offer with real prices from the price list, and the complete script — opening, pitch, objection handling. If the data isn't enough, the software flags it instead of letting the rep improvise.
"Detected lack of segmentation on VLAN 20 network and active SMBv1 protocol with a vulnerability on the Fortinet firewall."
"Sentence to say to the client: 'Right now all your computers are connected to each other with no barriers. If just one computer catches a virus, it can shut down the entire company within minutes.'"
The software extracts the 3 most urgent risks, translates them into impact for the client, and pulls the bundle with the real price from the company price list.
Opening, pitch, common objections, and an anti-blunder check that warns the rep instead of leaving them to improvise.
Security now sells in over 70% of calls.
With the one-click sales brief, reps know exactly what to say to the client. Security went from a handful of deals to over 7 calls out of 10, the average ticket grew by 30% thanks to high-margin bundles, and junior reps now handle the sale on their own, without needing the owner alongside them.
From a handful of deals to over 7 out of 10: +30% average ticket, for the same technical work done by the technicians.
Versus a handful of deals before the one-click script.
Thanks to security bundles entering the deal consistently.
Less experienced reps no longer need the owner alongside them.
“Our reps used to avoid pitching cybersecurity because they didn't know how to explain a 40-page report without looking bad. With this software, in one click they get a brief with the exact words to say to the client. We raised the average contract value by 30% and the team now sells security completely on their own.”
Owner of the IT services company, Cyberangels
Your sales reps avoid selling the highest-margin service because they can't explain it: now they open it in one click.
How much margin are you giving away every month because security never enters the call? The ROIometer puts it in euros.