The wrong words create the wrong projects.
When people talk about AI in business, words like agents, automation, platforms and training are used to mean everything and its opposite. Here you will find the terms of artificial intelligence and of the Claude ecosystem explained simply, plus the concepts Morfeus works with.
A
Adaptive Thinking
ClaudeClaude decides on its own how much to reason based on how complex the question is. You do not have to set anything.
AGI
AIAn AI able to learn and reason like a human being, with no domain limits. It does not exist yet.
AI Agents
AIAutonomous systems that do not just answer: they have goals and memory, make decisions and carry out actions.
AI Alignment
AIThe techniques for making an AI follow human values and goals, avoiding harmful shortcuts.
AI Champion
MorfeusOne person per department (not necessarily from IT) who becomes autonomous with AI, works out what functions and spreads it to colleagues.
AI Employee
MorfeusAn AI system with a role, rules and quality standards that carries out a complete job on its own. Not an assistant waiting for instructions.
AI Model
AIThe mathematical structure trained for a task: the engine that generates the answers (GPT, Claude, Gemini).
AI Wrapper
AIA software layer that makes an AI model easy to use inside an app, without touching the API.
Anthropic
ClaudeThe company behind Claude, founded by former OpenAI researchers, focused on safe and reliable AI.
API
AIHow two pieces of software talk to each other. It is the bridge between "AI exists" and "AI works in my job".
Artifact
ClaudeA visual output Claude creates inside the conversation: pages, charts, dashboards. Something you can see, use and export.
B
Benchmark
AIStandardised tests for comparing models. Useful, but they do not tell the whole story: one can shine in tests and disappoint in real use.
C
Chain of Thought
AIA technique where the AI reasons step by step instead of firing off a direct answer. It improves accuracy on complex problems.
Chat Search
ClaudeSearch across past conversations: Claude pulls relevant context from your old chats.
Chatbot
AIA program that simulates a conversation. It can follow fixed rules or be powered by an LLM that understands context and intent.
Claude Chat
ClaudeThe conversational interface at claude.ai: you write, upload files, think. The entry point of the ecosystem.
Claude Code
ClaudeThe terminal agent: it writes code, manages repositories, runs scheduled tasks. Used by non-technical people too, for automation.
Claude Cowork
ClaudeThe agentic desktop environment: it accesses your files, installs plugins, runs tasks and creates documents. An AI office working for you.
Claude Design
ClaudeThe visual design tool: prototypes, decks, slides, mockups. It can hand the work to Claude Code to turn it into real code.
Claude for Excel
ClaudeAn Office add-in that reads the workbook cell by cell, changes values while preserving formulas, and fixes errors.
Claude for PowerPoint
ClaudeAn Office add-in that respects the deck's formatting and creates content with native objects (real charts, not images).
Claude in Chrome
ClaudeA browser extension: Claude sees the page, navigates, fills in forms, extracts data. An assistant watching the screen with you.
Claude Security
ClaudeScans code for vulnerabilities and generates security patches. For cybersecurity teams and developers.
CLAUDE.md
ClaudeThe instruction file Claude reads at the start of a Cowork session: the permanent operating briefing, specific to the project.
Company Brain
MorfeusThe shared knowledge layer every AI agent in the company reads and updates: procedures, decisions, templates, context.
Compute
AIThe computing resources (GPU, CPU, memory) that run the models. More compute means more power and more cost.
Computer Vision
AIThe branch of AI that sees and interprets images and video: objects, faces, text, actions.
Connector / MCP
ClaudeThe bridge between Claude and your tools (Slack, Drive, Notion, GitHub). A Connector is an MCP already configured and ready in Cowork.
Context
AIThe information the AI holds in mind during a conversation. The more context you give, the more relevant the answers.
Context Window
ClaudeHow much information Claude holds in mind in one conversation. The leading models reach 1 million tokens: like reading a whole book.
Control System as a Service
MorfeusThe Morfeus category: systems in production (data, decisions, automation, reliability) on a continuous basis, not an "AI agency".
D
Deep Learning
AIA subfield of machine learning that uses neural networks with many layers. It underpins almost all modern AI.
Dispatch
ClaudeThe logic by which Claude decides which tool, skill or action to use for your request.
E
Embedding
AIThe representation of words or concepts as numerical vectors: similar concepts have nearby vectors. Used for searching and comparing.
Explainability
AIThe ability to understand why a model produced a given output. Crucial in healthcare, finance and justice.
Extended Thinking
ClaudeWhen Claude reasons out loud before answering: better answers on complex problems, but slower.
F
Fine-tuning
AISpecialising an already-trained model with specific data, to adapt it to a domain or a style.
Foundation Model
AIA large model trained on very diverse data, generic and adaptable (GPT, Claude, Gemini).
G
Generative AI
AIAI that creates new content (text, images, code, video) by predicting what should come next.
Global Instructions
ClaudeThe rules you give Claude once (tone, format, context) and that it follows in every conversation.
GPU
AIA processor for parallel computation, born for video games and now the engine of AI. Training a large model takes thousands of GPUs.
Ground Truth
AIVerified, reliable data used to train or validate a model. The reference point accuracy is measured against.
H
Hallucination
AIWhen AI confidently generates false content. It is not a bug but a characteristic of LLMs: it has to be managed.
I
Inference
AIThe moment the model receives an input and produces an output. Every answer you get is an inference.
K
Knowledge Cutoff
AIThe date beyond which the model knows nothing, because it was trained on data up to that point (unless it searches the web live).
L
Latency
AIThe time the AI takes to answer. Often it is the trade-off between quality and speed.
LLM
AIA model trained on enormous amounts of text to understand and generate language. It does not think: it predicts the best next word, but so well it looks like thinking.
M
Machine Learning
AIThe technique by which AI learns from data instead of being explicitly programmed. The heart of modern AI.
MARF
MorfeusThe proprietary Morfeus AI infrastructure, installed inside the company: it collects the data, automates, and improves with every project. It is not a SaaS.
Read more▸Margin Recovery
MorfeusThe Morfeus frame: finding and recovering the margin a company loses every day while it scales. It is not cost cutting.
Max Mode
ClaudeThe highest level of Extended Thinking: no reasoning limit, for the hardest problems.
MCP
AIModel Context Protocol: an open standard created by Anthropic to connect an AI to external tools. It is how AI stops merely talking and starts acting.
MCP Apps
ClaudeMCP tools that return interactive interfaces (dashboards, forms), not just text, live on your real data.
Memory
ClaudeThe system by which Claude remembers information between one conversation and the next: preferences, role, projects.
Multi-modal
AIAn AI that understands and generates not only text, but also images, audio and video.
N
Neural Network
AIA structure inspired by the brain, made of connected nodes. It is the brain behind deep learning.
NLP
AINatural Language Processing: the field that makes machines understand human language (summaries, sentiment, translation).
O
Open Weight vs Closed Source
AIOpen models (downloadable and modifiable, e.g. Llama) against closed ones (accessible via subscription or API, e.g. Claude, GPT).
Operating Partner
MorfeusThe Morfeus model: an embedded AI team working inside the company with accountability for the results, not a per-project supplier.
Opus / Sonnet / Haiku
ClaudeThe three Claude models: Opus the most powerful, Sonnet the best quality-speed compromise, Haiku the fastest and lightest.
P
Parameters
AIThe internal variables the model adjusts during training. More parameters means more capacity to catch nuance.
Plugin
ClaudePackages that add skills, tools and connectors to Cowork in one click. Like apps, but for your AI environment.
Projects
ClaudeWorkspaces where you upload context files Claude reads before every conversation in that project.
Prompt
AIThe instruction you give the AI. Not a question: a delegation. The more precise it is, the better the result.
Prompt Engineering
AIThe craft of writing effective prompts. You do not need to code: you need to understand how AI reasons.
R
RAG
AIRetrieval-Augmented Generation: the AI searches real documents before answering. Fewer hallucinations, more answers anchored to facts.
Reasoning Model
AIA model designed to reason logically and sequentially, explaining its own process.
Reinforcement Learning
AIAI learns by trying, failing, and receiving rewards or penalties. Used for games, robotics, optimisation.
ROIometer
MorfeusThe Morfeus calculator that shows how much you lose every month and how much you can recover with AI.
Read more▸S
Salescraft
MorfeusThe Morfeus AI layer that automates the sales team's repetitive work, giving hours back to the activities that generate revenue.
Scheduled Tasks
ClaudeTasks Claude runs automatically at set times, even when you are not there (Monday reports, competitor monitoring).
Skill
ClaudeA file that teaches Claude a specific task. Like hiring a specialised employee in 5 seconds: you can create it, share it, install it.
Supervised Learning
AITraining on already-labelled data (input plus correct output), e.g. recognising spam from thousands of classified emails.
System Prompt
AIThe invisible instructions that define who the AI is and how it behaves. The user does not see them, but they determine everything.
T
Temperature
AIHow much the AI gambles: low = precise and predictable, high = creative and unpredictable.
Tokenization
AIThe process that breaks text into tokens (pieces) the model processes. Everything you write and receive is measured in tokens.
Tool Use
ClaudeClaude's ability to use tools inside a conversation: search the web, read files, run code, call APIs.
TPU
AIA processor designed by Google to accelerate training, optimised for neural networks at large scale.
Training
AIThe phase where the model learns from data. It can take months and cost millions in compute.
Transformer
AIThe architecture underlying every modern LLM (2017). It handles relationships between words even far apart in the text.
U
Unsupervised Learning
AIAI learns from unlabelled data, discovering patterns and structures on its own.
V
Value Leak
MorfeusThe invisible margin losses in processes that companies do not see while they scale. Morfeus quantifies them in euros.
Value Report
MorfeusThe monthly report with which Morfeus tells the CEO how much value it generated, in euros and not in slides.
Vibe Coding
AIWriting software by describing in words what you want and letting the AI generate the code. Possible for non-programmers too.
W
Weights
AIThe internal numerical values the model learns during training and that determine its outputs. "Open weight" means they are public.
No term matches your search.
Now that the words are clear, let's look at the numbers.
If you recognise a Value Leak in your workflows, the next step is understanding what it is actually costing.