Glossary

The wrong words create the wrong projects.

When people talk about AI in business, words like agents, automation, platforms and training are used to mean everything and its opposite. Here you will find the terms of artificial intelligence and of the Claude ecosystem explained simply, plus the concepts Morfeus works with.

A

Adaptive Thinking

Claude

Claude decides on its own how much to reason based on how complex the question is. You do not have to set anything.

AGI

AI

An AI able to learn and reason like a human being, with no domain limits. It does not exist yet.

AI Agents

AI

Autonomous systems that do not just answer: they have goals and memory, make decisions and carry out actions.

AI Alignment

AI

The techniques for making an AI follow human values and goals, avoiding harmful shortcuts.

AI Champion

Morfeus

One person per department (not necessarily from IT) who becomes autonomous with AI, works out what functions and spreads it to colleagues.

AI Employee

Morfeus

An AI system with a role, rules and quality standards that carries out a complete job on its own. Not an assistant waiting for instructions.

AI Model

AI

The mathematical structure trained for a task: the engine that generates the answers (GPT, Claude, Gemini).

AI Wrapper

AI

A software layer that makes an AI model easy to use inside an app, without touching the API.

Anthropic

Claude

The company behind Claude, founded by former OpenAI researchers, focused on safe and reliable AI.

API

AI

How two pieces of software talk to each other. It is the bridge between "AI exists" and "AI works in my job".

Artifact

Claude

A visual output Claude creates inside the conversation: pages, charts, dashboards. Something you can see, use and export.

B

Benchmark

AI

Standardised tests for comparing models. Useful, but they do not tell the whole story: one can shine in tests and disappoint in real use.

C

Chain of Thought

AI

A technique where the AI reasons step by step instead of firing off a direct answer. It improves accuracy on complex problems.

Chatbot

AI

A program that simulates a conversation. It can follow fixed rules or be powered by an LLM that understands context and intent.

Claude Chat

Claude

The conversational interface at claude.ai: you write, upload files, think. The entry point of the ecosystem.

Claude Code

Claude

The terminal agent: it writes code, manages repositories, runs scheduled tasks. Used by non-technical people too, for automation.

Claude Cowork

Claude

The agentic desktop environment: it accesses your files, installs plugins, runs tasks and creates documents. An AI office working for you.

Claude Design

Claude

The visual design tool: prototypes, decks, slides, mockups. It can hand the work to Claude Code to turn it into real code.

Claude for Excel

Claude

An Office add-in that reads the workbook cell by cell, changes values while preserving formulas, and fixes errors.

Claude for PowerPoint

Claude

An Office add-in that respects the deck's formatting and creates content with native objects (real charts, not images).

Claude in Chrome

Claude

A browser extension: Claude sees the page, navigates, fills in forms, extracts data. An assistant watching the screen with you.

Claude Security

Claude

Scans code for vulnerabilities and generates security patches. For cybersecurity teams and developers.

CLAUDE.md

Claude

The instruction file Claude reads at the start of a Cowork session: the permanent operating briefing, specific to the project.

Company Brain

Morfeus

The shared knowledge layer every AI agent in the company reads and updates: procedures, decisions, templates, context.

Compute

AI

The computing resources (GPU, CPU, memory) that run the models. More compute means more power and more cost.

Computer Vision

AI

The branch of AI that sees and interprets images and video: objects, faces, text, actions.

Connector / MCP

Claude

The bridge between Claude and your tools (Slack, Drive, Notion, GitHub). A Connector is an MCP already configured and ready in Cowork.

Context

AI

The information the AI holds in mind during a conversation. The more context you give, the more relevant the answers.

Context Window

Claude

How much information Claude holds in mind in one conversation. The leading models reach 1 million tokens: like reading a whole book.

Control System as a Service

Morfeus

The Morfeus category: systems in production (data, decisions, automation, reliability) on a continuous basis, not an "AI agency".

D

Deep Learning

AI

A subfield of machine learning that uses neural networks with many layers. It underpins almost all modern AI.

Dispatch

Claude

The logic by which Claude decides which tool, skill or action to use for your request.

E

Embedding

AI

The representation of words or concepts as numerical vectors: similar concepts have nearby vectors. Used for searching and comparing.

Explainability

AI

The ability to understand why a model produced a given output. Crucial in healthcare, finance and justice.

Extended Thinking

Claude

When Claude reasons out loud before answering: better answers on complex problems, but slower.

F

Fine-tuning

AI

Specialising an already-trained model with specific data, to adapt it to a domain or a style.

Foundation Model

AI

A large model trained on very diverse data, generic and adaptable (GPT, Claude, Gemini).

G

Generative AI

AI

AI that creates new content (text, images, code, video) by predicting what should come next.

Global Instructions

Claude

The rules you give Claude once (tone, format, context) and that it follows in every conversation.

GPU

AI

A processor for parallel computation, born for video games and now the engine of AI. Training a large model takes thousands of GPUs.

Ground Truth

AI

Verified, reliable data used to train or validate a model. The reference point accuracy is measured against.

H

Hallucination

AI

When AI confidently generates false content. It is not a bug but a characteristic of LLMs: it has to be managed.

I

Inference

AI

The moment the model receives an input and produces an output. Every answer you get is an inference.

K

Knowledge Cutoff

AI

The date beyond which the model knows nothing, because it was trained on data up to that point (unless it searches the web live).

L

Latency

AI

The time the AI takes to answer. Often it is the trade-off between quality and speed.

LLM

AI

A model trained on enormous amounts of text to understand and generate language. It does not think: it predicts the best next word, but so well it looks like thinking.

M

Machine Learning

AI

The technique by which AI learns from data instead of being explicitly programmed. The heart of modern AI.

MARF

Morfeus

The proprietary Morfeus AI infrastructure, installed inside the company: it collects the data, automates, and improves with every project. It is not a SaaS.

Read more

Margin Recovery

Morfeus

The Morfeus frame: finding and recovering the margin a company loses every day while it scales. It is not cost cutting.

Max Mode

Claude

The highest level of Extended Thinking: no reasoning limit, for the hardest problems.

MCP

AI

Model Context Protocol: an open standard created by Anthropic to connect an AI to external tools. It is how AI stops merely talking and starts acting.

MCP Apps

Claude

MCP tools that return interactive interfaces (dashboards, forms), not just text, live on your real data.

Memory

Claude

The system by which Claude remembers information between one conversation and the next: preferences, role, projects.

Multi-modal

AI

An AI that understands and generates not only text, but also images, audio and video.

N

Neural Network

AI

A structure inspired by the brain, made of connected nodes. It is the brain behind deep learning.

NLP

AI

Natural Language Processing: the field that makes machines understand human language (summaries, sentiment, translation).

O

Open Weight vs Closed Source

AI

Open models (downloadable and modifiable, e.g. Llama) against closed ones (accessible via subscription or API, e.g. Claude, GPT).

Operating Partner

Morfeus

The Morfeus model: an embedded AI team working inside the company with accountability for the results, not a per-project supplier.

Opus / Sonnet / Haiku

Claude

The three Claude models: Opus the most powerful, Sonnet the best quality-speed compromise, Haiku the fastest and lightest.

P

Parameters

AI

The internal variables the model adjusts during training. More parameters means more capacity to catch nuance.

Plugin

Claude

Packages that add skills, tools and connectors to Cowork in one click. Like apps, but for your AI environment.

Projects

Claude

Workspaces where you upload context files Claude reads before every conversation in that project.

Prompt

AI

The instruction you give the AI. Not a question: a delegation. The more precise it is, the better the result.

Prompt Engineering

AI

The craft of writing effective prompts. You do not need to code: you need to understand how AI reasons.

R

RAG

AI

Retrieval-Augmented Generation: the AI searches real documents before answering. Fewer hallucinations, more answers anchored to facts.

Reasoning Model

AI

A model designed to reason logically and sequentially, explaining its own process.

Reinforcement Learning

AI

AI learns by trying, failing, and receiving rewards or penalties. Used for games, robotics, optimisation.

ROIometer

Morfeus

The Morfeus calculator that shows how much you lose every month and how much you can recover with AI.

Read more

S

Salescraft

Morfeus

The Morfeus AI layer that automates the sales team's repetitive work, giving hours back to the activities that generate revenue.

Scheduled Tasks

Claude

Tasks Claude runs automatically at set times, even when you are not there (Monday reports, competitor monitoring).

Skill

Claude

A file that teaches Claude a specific task. Like hiring a specialised employee in 5 seconds: you can create it, share it, install it.

Supervised Learning

AI

Training on already-labelled data (input plus correct output), e.g. recognising spam from thousands of classified emails.

System Prompt

AI

The invisible instructions that define who the AI is and how it behaves. The user does not see them, but they determine everything.

T

Temperature

AI

How much the AI gambles: low = precise and predictable, high = creative and unpredictable.

Tokenization

AI

The process that breaks text into tokens (pieces) the model processes. Everything you write and receive is measured in tokens.

Tool Use

Claude

Claude's ability to use tools inside a conversation: search the web, read files, run code, call APIs.

TPU

AI

A processor designed by Google to accelerate training, optimised for neural networks at large scale.

Training

AI

The phase where the model learns from data. It can take months and cost millions in compute.

Transformer

AI

The architecture underlying every modern LLM (2017). It handles relationships between words even far apart in the text.

U

Unsupervised Learning

AI

AI learns from unlabelled data, discovering patterns and structures on its own.

V

Value Leak

Morfeus

The invisible margin losses in processes that companies do not see while they scale. Morfeus quantifies them in euros.

Value Report

Morfeus

The monthly report with which Morfeus tells the CEO how much value it generated, in euros and not in slides.

Vibe Coding

AI

Writing software by describing in words what you want and letting the AI generate the code. Possible for non-programmers too.

W

Weights

AI

The internal numerical values the model learns during training and that determine its outputs. "Open weight" means they are public.

Words are for deciding

Now that the words are clear, let's look at the numbers.

If you recognise a Value Leak in your workflows, the next step is understanding what it is actually costing.